北京青年研究

商品的符号属性愈发受到当代青年的关注。确证地位的奢侈品消费、盲目从众的狂欢消费以及迷失自我的网络虚拟消费是青年符号消费的主要表现形式，主要受到青年消费心理、网络媒介技术以及资本符号拜物教等影响。青年符号消费行为中呈现出一些非理性现象，过度追求符号消费会使青年陷入消费异化、非理性消费的窠臼。对此，需要通过有针对性的教育，引导青年认清符号消费的实质，树立健康的消费观念，践行理性消费方式，摆脱资本逻辑操纵，从而实现青年自身的全面发展。

The symbolic attributes of commodities are increasingly receiving attention from contemporary youth. The main forms of youth symbolic consumption are the consumption of luxury goods that confirm their status, blindly following the crowd and indulging in carnival consumption, as well as the lost self virtual consumption on the internet. Influenced by the psychology of youth consumption, network media technology, and fetishism of capital symbols, some irrational phenomena appear in the behavior of youth symbolic consumption. However, excessive pursuit of symbolic consumption can lead young people into the trap of consumption alienation and irrational consumption. In this regard, targeted education is needed to guide young people to recognize the essence of symbolic consumption, establish healthy consumption concepts, practice rational consumption methods, break free from the manipulation of capital logic, and thus achieve the comprehensive development of young people themselves.