北京青年研究

大众消费社会以来,人们的消费不仅呈现出按阶级、阶层划分的特点,还表现出明显重视个人风格和品味的趋势。这种消费方式影响了人们对自我和他人身份认同以及对自身形象的塑造,这一点在女大学生的消费中表现得尤为明显,并对她们的人际交往产生了重要的影响。本文采用无结构访谈法,以女大学生的服装消费为例,通过分析发现,女大学生的消费认同受到家庭条件、价值观和同辈群体的影响,这种消费认同会影响到对他人和自我的认知与分类,对其人际交往产生十分重要的影响,而这些影响往往具有弊大于利的倾向。因此,探索对策以理性的消费认同改善人际关系具有十分重要的意义。

In the mass consumer society, people's consumption is divided by class, at the same time, a clear trend that people value personal style and taste has emerged. People's identification of self and others and also the shaping of their own are influenced by this consumption. It is particularly evident by girls in the college, who strongly emphasize individuality and self, and has a significant impact on their interpersonal relationships. We took the clothing consumption of female college students as example and made several unstructured depth interviews with six female undergraduates. Through analysis, the author found that female college students' identification of consumption has the characteristics of group and self, and is explicit as well as implicit. It is influenced by their family condition, values and peer groups. What's more, this kind of identification of consumption can influence their understanding and classification of themselves and others, which will further affect their interpersonal relationships. As these affects have more harm than good, the author put forward several countermeasures to help girls in college develop rational identification of consumption and improve their social skills.