北京青年研究

消费主义指向的是一种生活方式和文化意识形态,人们进行消费的目的不是单纯为了满足实际生活的需要,而是不断追求被众多企业、商业经营者和媒体故意制造出来、刺激起来的物质和精神欲望的满足,即"虚假的需要"。中国的主流价值体系和社会主义意识形态极有可能被盲目崇拜和效仿消费主义价值观的消费群体消解掉。消费主义的蔓延对人类社会造成巨大的危害,加剧地球资源的消耗,造成生态环境的污染,消解节俭、进取和拼搏的传统价值观念以及导致人的异化。可持续消费是可持续发展在消费领域的延伸,是与可持续发展相适应的新的消费理念。面对消费主义给资源、环境、生态上带来的破坏与不可持续,必须提倡、选择一种新的可持续消费理念。

What the consumerism means is a kind of life style and cultural ideology, for the purpose of consumption for people, is not merely to meet the needs of ordinary life, but to constantly pursue the satisfaction of material and spiritual desire created and stimulated deliberately by enterprises, business operators and media, that is to say that it is "the unreal needs". The mainstream value system in China and the socialist ideology are highly possible to be dissolved by the consumer groups, who blindly worship and follow the example of consumerism. The spreading of consumerism does great harm to human society, intensifies the consumption of resources on earth, causes the ecological environment pollution, dissolves the traditional values, such as thriftiness and spirit of enterprise and struggle, and even leads to human alienation. Sustainable consumption is the extension of sustainable development in the field of consumption and is a new concept of consumption suitable for this development. In the presence of the destruction and non-continuation of resources, environment and ecology caused by consumerism, it is a must to call for and accept a new concept of consumption.