北京青年研究

消费文化对正在成长中的大学生的思想、行为尤其是消费观和幸福观产生了影响。当代大学生更注重生活的需要和享受,消费观、节约观与老一辈不同。总体来看,当代大学生幸福观积极向上,绝大部分大学生对幸福、金钱和消费有比较正确的认识,并关注自己的主观幸福和精神生活,但在幸福价值观和幸福行为追求上有一定的知行背离。也有少部分同学认为财富、消费代表幸福,存在非理性消费现象。应加强对大学生进行适度消费和反对消费主义教育。

College students are influenced by consumerism in their thought, attitude and behavior. Especially some students think happiness come from consumption. Current college students pay more attention to the needs of consumption and enjoyment of life. Their consumption attitude is different from the older generation. Overall, most of students are positive to view happiness, and money. They focus on their subjective well-being and spiritual life. But some of students think the money represents happiness; there is the phenomenon of irrational consumption. College students should be educated against consumerism.