北京青年研究

随着移动互联网终端的崛起,以微信为代表的即时通讯社交媒体在青年学生中迅速普及,数字化平台作为大学生获取知识和观点的信息场域,也成为大学生阅读的重要手段。数字化阅读具有高效便捷、精准到达、即时传播等优势,但数字化阅读碎片化、感性化和娱乐化的特点也给大学生核心价值观的认同带来了一定的冲击。引导大学生树立正确的阅读目标,培养大学生养成深度阅读的习惯,提高阅读的精神内涵;充分利用先进数字技术的联通性、互动性的优势,是应对冲击促进大学生对核心价值观的认同的应对之策。

With the rise of the mobile internet terminal, to the micro channel for instant messaging social media representatives in the young students in the rapid popularization, the digital platform as college students get information field of knowledge and ideas, has become an important means for students to read. Digital reading is convenient and efficient, accurate arrival, instant communication advantage, but the characteristics of digital reading fragmentation, sensibility and entertainment to college students' core value view of identity brought a certain impact. Guide students establish a correct reading of the target, training students to develop the habit of reading in depth, to improve the reading of the spirit of the connotation of; make full use of advanced digital technology Unicom, interactive advantage, is the identity of college students the concept of core value of coping strategies to deal with the impact of the promotion.