北京青年研究

根据霍尔的"编码-解码"理论,电视综艺节目《爸爸去哪儿》存在"主导-霸权""对抗-批判""博弈-协商"三种青年受众立场以及与之适应的欣赏与接受、质疑与反对、理性与选择等三种解码心理。受众解码心理在电视节目传播中的能动性作用不容忽视,电视娱乐节目的制作与传播方必须寻求跟受众之间的"编码""解码"平衡,在节目编导与观众的相互博弈中实现娱乐功能,从而提升节目的受众认可度。

According to Hall's Encoding and Decoding Theory, there are "leading and supremacy", "confrontation and criticism" and "competition and discussion", the three kinds of stance in youth audience and "appreciation and acceptance", "skepticism and opposition" and "sense and choice", the three corresponding decoding psychology in the TV entertainment program "Papa, when shall we travel far". The function of initiative of audience's decoding psychology should not be ignored. For the producers and publishers of TV entertainment programs, it is necessary to seek "encoding" and "decoding" balance between audience and them and try to realize the entertainment function in the competition between the program directors and audience, so as to increase the audience rating.