北京青年研究

作为新媒体时代的"原生民",青少年在传统媒体与新媒体之间的选择与使用是本文关注的焦点。本文采用对比分析的思路,以电视与手机媒体为例,采用详析模式的研究方法,得到影响青少年电视媒体选择与使用的主要变量是性别与学生两个变量,非学生群体的电视接触高于学生群体,女性青少年的电视接触高于男性青少年;影响青少年手机媒体选择与使用的主要变量是年龄与学生两个变量,在非学生群体中,不同年龄组的手机使用体现出了差异,而学生组则在几个对照组之间无差异。

Teenagers are "native people" living in the new media age. Their selection and use of traditional media and new media are very worth studying. In this article, we focus on television media and mobile media, using the method of comparative analysis and detailed analysis model to explore teenagers' behavior on media and things behind their behavior. On the one hand, we find that gender and student or not are two main variables affecting teenagers' selection and use of television media. Non-students are more exposed to television media than students. Girls are more exposed to television media than boys. On the other hand, we find that gender and student or not are also two main variables influencing teenagers' selection and use of mobile media. For non-students, differences of mobile phone use behavior exist in different age groups. However, for students, no difference is found.